404 H&M sites without and with a model

Published on April 29th, 2014 | by Ido Kenan

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Why are models missing from H&M’s Arab, Israeli and Australian sites?

H&M displays clothes on models on most of its national websites, while showing only the clothes on others.

Models appear on the homepages and main category pages of all H&M sites. But on the item display, models are missing from the national sites of Australia and all the Middle East And North Africa sites – Bahrain, Egypt, Israel, Jordan, Kuwait, Lebanon, Morocco, Oman, Qatar, Saudi Arabia, and the United Arab Emirates.

H&M didn’t respond to a request for comment.

[Update] On April 30th, Håcan Andersson from H&M’s Press office responded: “This is due to usage rights”.

אתרי H&M עם ובלי דוגמנים

אתרי H&M עם ובלי דוגמנים

אתרי H&M עם ובלי דוגמנים


About the Author

Ido Kenan is founder of Room 404, a longtime Digital Culture journalist and a raiser of two cats



One Response to Why are models missing from H&M’s Arab, Israeli and Australian sites?

  1. Pingback: למה H&M מעלימה דוגמנים מאתריה בישראל, מדינות ערב ואוסטרליה? » חדר 404

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