{"id":12628,"date":"2008-07-01T22:19:05","date_gmt":"2008-07-01T19:19:05","guid":{"rendered":"http:\/\/www.room404.net\/?p=12628"},"modified":"2008-07-02T16:55:30","modified_gmt":"2008-07-02T13:55:30","slug":"%d7%a0%d7%95%d7%95%d7%99%d7%9c-%d7%91%d7%a8%d7%95%d7%93%d7%99-%d7%94%d7%9c%d7%95%d7%95%d7%98%d7%99%d7%a7%d7%94-%d7%95%d7%a0%d7%a2%d7%a0%d7%a2-10","status":"publish","type":"post","link":"http:\/\/room404.net\/?p=12628","title":{"rendered":"\u05e0\u05d5\u05d5\u05d9\u05dc \u05d1\u05e8\u05d5\u05d3\u05d9: \u05d4\u05dc\u05d5\u05d5\u05d8\u05d9\u05e7\u05d4 \u05d5\u05e0\u05e2\u05e0\u05e2 10"},"content":{"rendered":"

\u05de\u05e0\u05db”\u05dc \u05e0\u05e2\u05e0\u05e2 10 \u05d6\u05d0\u05d1 \u05d7\u05e1\u05e4\u05e8 \u05d4\u05e6\u05d9\u05d2 \u05d4\u05d9\u05d5\u05dd \u05dc\u05d2\u05d5\u05dc\u05e9\u05d9\u05dd<\/a> \u05d0\u05ea \u05d4\u05dc\u05d5\u05d2\u05d5 \u05d4\u05d7\u05d3\u05e9 \u05e9\u05dc \u05d4\u05d0\u05ea\u05e8<\/acronym>, \u05dc\u05e7\u05e8\u05d0\u05ea \u05d4\u05e9\u05e7\u05ea \u05d4\u05e2\u05d9\u05e6\u05d5\u05d1 \u05d4\u05d7\u05d3\u05e9 \u05e9\u05dc \u05d4\u05d0\u05ea\u05e8 \u05d1\u05e9\u05d1\u05d5\u05e2 \u05d4\u05d1\u05d0. \u05d4\u05d0\u05ea\u05e8 \u05d5\u05d4\u05dc\u05d5\u05d2\u05d5 \u05e2\u05d5\u05e6\u05d1\u05d5 \u05e2\u05dc \u05d9\u05d3\u05d9 \u05d4\u05de\u05e2\u05e6\u05d1 \u05d4\u05d1\u05e8\u05d9\u05d8\u05d9 \u05e0\u05d5\u05d5\u05d9\u05dc \u05d1\u05e8\u05d5\u05d3\u05d9 (\u05d5\u05db\u05de\u05d5 \u05e9\u05e0\u05d4\u05d5\u05d2 \u05dc\u05d4\u05d2\u05d9\u05d3 \u05d1\u05e2\u05d9\u05ea\u05d5\u05e0\u05d5\u05ea, \u05db\u05e4\u05d9 \u05e9\u05e4\u05d5\u05e8\u05e1\u05dd \u05e4\u05d4 \u05dc\u05e8\u05d0\u05e9\u05d5\u05e0\u05d4<\/a>).<\/p>\n

\"\u05e0\u05d5\u05d5\u05d9\u05dc<\/a><\/p>\n

\u05d1\u05de\u05e7\u05d5\u05dd \u05d4\u05de\u05d9\u05dc\u05d4 “\u05e0\u05e2\u05e0\u05e2” \u05d1\u05d9\u05e8\u05d5\u05e7 \u05e2\u05dd \u05e2\u05dc\u05d4 \u05e0\u05e2\u05e0\u05e2 \u05d1\u05e8\u05e7\u05e2 \u05d5\u05dc\u05d9\u05d3\u05d4 \u05d4\u05e2\u05d9\u05d2\u05d5\u05dc \u05e9\u05dc \u05e2\u05e8\u05d5\u05e5 10 \u05d1\u05d0\u05d3\u05d5\u05dd, \u05d1\u05e8\u05d5\u05d3\u05d9 \u05d5\u05d9\u05ea\u05e8 \u05e2\u05dc \u05d4\u05e6\u05d1\u05e2, \u05e2\u05dc \u05d4\u05e2\u05d1\u05e8\u05d9\u05ea \u05d5\u05e2\u05dc \u05d4\u05e2\u05dc\u05d4, \u05d5\u05d1\u05e0\u05d4 \u05dc\u05d5\u05d2\u05d5 \u05e9\u05de\u05d5\u05e8\u05db\u05d1 \u05de\u05d4\u05de\u05d9\u05dc\u05d4 “\u05e0\u05e2\u05e0\u05e2” \u05d1\u05d0\u05d5\u05ea\u05d9\u05d5\u05ea \u05dc\u05d8\u05d9\u05e0\u05d9\u05d5\u05ea \u05e7\u05d8\u05e0\u05d5\u05ea, \u05d5\u05de\u05d9\u05de\u05d9\u05e0\u05d4 \u05e1\u05de\u05dc \u05e2\u05e8\u05d5\u05e5 10 \u05e7\u05d8\u05df, \u05e9\u05de\u05d6\u05db\u05d9\u05e8 \u05d0\u05ea \u05e1\u05de\u05dc \u05d6\u05db\u05d5\u05d9\u05d5\u05ea \u05d4\u05d9\u05d5\u05e6\u05e8\u05d9\u05dd \u00a9. \u05d6\u05d4 \u05e0\u05e8\u05d0\u05d4, \u05d5\u05d7\u05e1\u05e4\u05e8 \u05e2\u05e6\u05de\u05d5 \u05de\u05e6\u05d9\u05d9\u05df \u05d6\u05d0\u05ea, \u05db\u05d0\u05d9\u05dc\u05d5 \u05d4\u05dc\u05d5\u05d2\u05d5 \u05d0\u05d5\u05de\u05e8 “\u05e0\u05e2\u05e0\u05e2 \u05d1\u05d7\u05d6\u05e7\u05ea 10”.<\/p>\n

\"\u05d4\u05dc\u05d5\u05d2\u05d5<\/a><\/p>\n

\u05d4\u05e4\u05d5\u05e0\u05d8<\/acronym> \u05e9\u05e0\u05d1\u05d7\u05e8 \u05dc\u05de\u05d9\u05dc\u05d4 nana \u05d4\u05d5\u05d0 \u05d4\u05dc\u05d5\u05d5\u05d8\u05d9\u05e7\u05d4* (HELVETICA), \u05e4\u05d5\u05e0\u05d8 \u05e1\u05d0\u05df-\u05e1\u05e8\u05d9\u05e4\u05d9 \u05e9\u05e2\u05d5\u05e6\u05d1 \u05d1\u05e1\u05d5\u05e3 \u05e9\u05e0\u05d5\u05ea \u05d4-1950 \u05d5\u05d4\u05e4\u05da \u05dc\u05d0\u05d7\u05d3 \u05d4\u05e4\u05d5\u05e0\u05d8\u05d9\u05dd \u05d4\u05db\u05d9 \u05de\u05e9\u05d5\u05de\u05e9\u05d9\u05dd \u05d1\u05e2\u05d5\u05dc\u05dd \u05d4\u05e2\u05d9\u05e6\u05d5\u05d1 (\u05ea\u05d7\u05e9\u05d1\u05d5 \u05d0\u05de\u05e8\u05d9\u05e7\u05df \u05d0\u05e4\u05e8\u05dc, \u05d4\u05e4\u05d5\u05e0\u05d8 \u05d4\u05d3\u05d9\u05e4\u05d5\u05dc\u05d8\u05d9 \u05e9\u05dc \u05de\u05e7 OS X \u05d5\u05d0\u05e4\u05d9\u05dc\u05d5 \u05d4\u05e1\u05e4\u05e8\u05d5\u05ea \u05e2\u05dc \u05d4\u05e9\u05d8\u05e8\u05d5\u05ea \u05d4\u05d0\u05de\u05e8\u05d9\u05e7\u05d0\u05d9\u05d9\u05dd). \u05d4\u05d1\u05de\u05d0\u05d9 \u05d2\u05e8\u05d9 \u05d4\u05e1\u05d8\u05d5\u05d5\u05d9\u05d8 \u05d9\u05e6\u05e8 \u05e1\u05e8\u05d8 \u05ea\u05d9\u05e2\u05d5\u05d3\u05d9 \u05de\u05e6\u05d5\u05d9\u05d9\u05df \u05d1\u05e9\u05dd Helvetica<\/a> \u05e9\u05e2\u05d5\u05e1\u05e7 \u05d1\u05d2\u05d5\u05e4\u05df \u05d4\u05e4\u05d5\u05e4\u05d5\u05dc\u05e8\u05d9 \u05d5\u05d4\u05e9\u05e0\u05d5\u05d9 \u05d1\u05de\u05d7\u05dc\u05d5\u05e7\u05ea \u05d4\u05d6\u05d4, \u05e9\u05d9\u05e9 \u05de\u05d9 \u05e9\u05e7\u05d5\u05e8\u05d0 \u05dc\u05d5 “\u05d4\u05de\u05e7\u05d3\u05d5\u05e0\u05dc\u05d3\u05e1 \u05e9\u05dc \u05d4\u05e4\u05d5\u05e0\u05d8\u05d9\u05dd”.<\/p>\n

* [\u05e2\u05d3\u05db\u05d5\u05df 22:37]<\/strong> \u05d0\u05d5\u05e8\u05d9 \u05d1\u05e8\u05d5\u05db\u05d9\u05df \u05d0\u05d5\u05de\u05e8: “\u05d6\u05d4 \u05d4\u05dc\u05d5\u05d5\u05d8\u05d9\u05e7\u05d4 \u05e0\u05d9\u05d5, \u05e9\u05d4\u05d5\u05d0 \u05dc\u05d0 \u05d4\u05e4\u05d5\u05e0\u05d8 \u05d4\u05de\u05d9\u05ea\u05d5\u05dc\u05d5\u05d2\u05d9 \u05d0\u05dc\u05d0 \u05d5\u05d0\u05e8\u05d9\u05d0\u05e6\u05d9\u05d4 \u05e2\u05db\u05e9\u05d5\u05d5\u05d9\u05ea \u05e2\u05dc\u05d9\u05d5. \u05de\u05d4 \u05e9\u05d0\u05d5\u05de\u05e8 \u05e9\u05d4\u05de\u05e1\u05e8\u05d9\u05dd \u05e9\u05dc\u05d5 \u05e7\u05e6\u05ea \u05d0\u05d7\u05e8\u05d9\u05dd \u05de\u05d0\u05dc\u05d4 \u05e9\u05de\u05d9\u05d5\u05d7\u05e1\u05d9\u05dd \u05dc\u05de\u05e7\u05d5\u05e8\u05d9”. [\\\u05e2\u05d3\u05db\u05d5\u05df]<\/strong><\/p>\n

\"\u05d4\u05e1\u05e8\u05d8<\/a><\/p>\n

\u05d1\u05e8\u05d5\u05d3\u05d9 \u05d4\u05d9\u05d4 \u05d0\u05d7\u05d3 \u05d4\u05de\u05e8\u05d5\u05d0\u05d9\u05d9\u05e0\u05d9\u05dd \u05d1\u05e1\u05e8\u05d8. \u05d4\u05e0\u05d4 \u05d3\u05d1\u05e8\u05d9\u05dd \u05e9\u05d4\u05d5\u05d0 \u05d0\u05de\u05e8 \u05e9\u05dd \u05e2\u05dc \u05d4\u05dc\u05d5\u05d5\u05d8\u05d9\u05e7\u05d4, \u05d5\u05d0\u05ea \u05d4\u05d4\u05e9\u05dc\u05db\u05d5\u05ea \u05e9\u05dc\u05d4\u05dd \u05e2\u05dc \u05e2\u05e8\u05db\u05d9 \u05d4\u05de\u05d5\u05ea\u05d2 \u05e0\u05e2\u05e0\u05e2 10 \u05d0\u05ea\u05dd \u05de\u05d5\u05d6\u05de\u05e0\u05d9\u05dd \u05dc\u05e2\u05e9\u05d5\u05ea \u05d1\u05e2\u05e6\u05de\u05db\u05dd:<\/p>\n

\n
The way something is presented will define the way you react to it, so you can take the same message and present it in three different typefaces. The response to that, the immediate emotional response will be different. And the choice of typeface is the prime weapon, if you want, in that communication.<\/p>\n

And I say weapon largely because with commercial marketing and advertising, the way the message is dressed is going to define our reaction to that message in the advertising. So if it says, buy these jeans, and it’s a grunge font, you would expect it to be some kind of ripped jeans or to be sold in some kind of underground clothing store. If you see that same message in Helvetica, you know, it’s probably on sale at Gap. You know it’s going to be clean, that you’re going to fit in, you’re not going to stand out.<\/p>\n

[…]<\/p>\n

The Helvetica is a club. It\u2019s a mark of membership. It\u2019s a badge. It says we\u2019re part of modern society, we share the same ideals. It\u2019s well rounded, it\u2019s not going to be damaging or dangerous.<\/p><\/div>\n<\/blockquote>\n

<\/param><\/param><\/embed><\/object><\/p>\n

\u05d0\u05d2\u05d1, \u05d4\u05e0\u05d4 \u05d4\u05d8\u05d9\u05d6\u05e8 \u05e9\u05e0\u05e2\u05e0\u05e210 \u05e9\u05dc\u05d7\u05d5 \u05dc\u05e7\u05e8\u05d0\u05ea \u05de\u05e1\u05d9\u05d1\u05ea \u05d4\u05e2\u05d9\u05ea\u05d5\u05e0\u05d0\u05d9\u05dd, \u05e9\u05de\u05df \u05d4\u05e1\u05ea\u05dd \u05de\u05e8\u05de\u05d6 \u05de\u05e9\u05d4\u05d5 \u05e2\u05dc \u05d4\u05dc\u05d5\u05e7 \u05d4\u05d7\u05d3\u05e9 (\u05d5\u05d0\u05ea\u05dd \u05e9\u05dd \u05d1\u05e0\u05e2\u05e0\u05e2 \u05e2\u05dd \u05d4\u05d9\u05d3 \u05e2\u05dc \u05d4-PrtScn, \u05d0\u05e0\u05d9 \u05e2\u05d3\u05d9\u05d9\u05df \u05de\u05d7\u05db\u05d4 \u05dc\u05e6\u05d9\u05dc\u05d5\u05de\u05e1\u05da \u05e9\u05dc\u05d9!)<\/p>\n

\"\u05d8\u05d9\u05d6\u05e8<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

\u05de\u05e0\u05db”\u05dc \u05e0\u05e2\u05e0\u05e2 10 \u05d6\u05d0\u05d1 \u05d7\u05e1\u05e4\u05e8 \u05d4\u05e6\u05d9\u05d2 \u05d4\u05d9\u05d5\u05dd \u05dc\u05d2\u05d5\u05dc\u05e9\u05d9\u05dd \u05d0\u05ea \u05d4\u05dc\u05d5\u05d2\u05d5 \u05d4\u05d7\u05d3\u05e9 \u05e9\u05dc \u05d4\u05d0\u05ea\u05e8, \u05dc\u05e7\u05e8\u05d0\u05ea \u05d4\u05e9\u05e7\u05ea \u05d4\u05e2\u05d9\u05e6\u05d5\u05d1 \u05d4\u05d7\u05d3\u05e9 \u05e9\u05dc \u05d4\u05d0\u05ea\u05e8 \u05d1\u05e9\u05d1\u05d5\u05e2 \u05d4\u05d1\u05d0. \u05d4\u05d0\u05ea\u05e8 \u05d5\u05d4\u05dc\u05d5\u05d2\u05d5 \u05e2\u05d5\u05e6\u05d1\u05d5 \u05e2\u05dc \u05d9\u05d3\u05d9 \u05d4\u05de\u05e2\u05e6\u05d1 \u05d4\u05d1\u05e8\u05d9\u05d8\u05d9 \u05e0\u05d5\u05d5\u05d9\u05dc \u05d1\u05e8\u05d5\u05d3\u05d9 (\u05d5\u05db\u05de\u05d5 \u05e9\u05e0\u05d4\u05d5\u05d2 \u05dc\u05d4\u05d2\u05d9\u05d3 \u05d1\u05e2\u05d9\u05ea\u05d5\u05e0\u05d5\u05ea, \u05db\u05e4\u05d9 \u05e9\u05e4\u05d5\u05e8\u05e1\u05dd \u05e4\u05d4 \u05dc\u05e8\u05d0\u05e9\u05d5\u05e0\u05d4). \u05d1\u05de\u05e7\u05d5\u05dd \u05d4\u05de\u05d9\u05dc\u05d4 “\u05e0\u05e2\u05e0\u05e2” \u05d1\u05d9\u05e8\u05d5\u05e7 \u05e2\u05dd \u05e2\u05dc\u05d4 \u05e0\u05e2\u05e0\u05e2 \u05d1\u05e8\u05e7\u05e2 \u05d5\u05dc\u05d9\u05d3\u05d4 \u05d4\u05e2\u05d9\u05d2\u05d5\u05dc \u05e9\u05dc \u05e2\u05e8\u05d5\u05e5 10 \u05d1\u05d0\u05d3\u05d5\u05dd, \u05d1\u05e8\u05d5\u05d3\u05d9 \u05d5\u05d9\u05ea\u05e8 \u05e2\u05dc […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","footnotes":""},"categories":[1,223],"tags":[609,610,590,604,613,611,612,614,607,608,602,603,530,605,606],"class_list":["post-12628","post","type-post","status-publish","format-standard","hentry","category-1","category-netlife","tag-font","tag-fonts","tag-nana-10","tag-nana10","tag-neville-brody","tag-typeface","tag-typefaces","tag-zeev-jasper","tag-607","tag-608","tag-602","tag-603","tag-530","tag-605","tag-606"],"_links":{"self":[{"href":"http:\/\/room404.net\/index.php?rest_route=\/wp\/v2\/posts\/12628","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/room404.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/room404.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/room404.net\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/room404.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=12628"}],"version-history":[{"count":1,"href":"http:\/\/room404.net\/index.php?rest_route=\/wp\/v2\/posts\/12628\/revisions"}],"predecessor-version":[{"id":17802,"href":"http:\/\/room404.net\/index.php?rest_route=\/wp\/v2\/posts\/12628\/revisions\/17802"}],"wp:attachment":[{"href":"http:\/\/room404.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=12628"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/room404.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=12628"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/room404.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=12628"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}